This Disruptive CRM Company can Dominate its $37 Billion Industry
If You could go Back and Buy SalesForce.com at $3.00, would You?
MIAMI, FL / ACCESSWIRE / April 20, 2017 / Customer relationship management or “CRM” refers to the practice, strategy and ultimately the technology that both corporations, and individuals use to manage and analyze interactions with prospective customers, with the goal of not only converting them to, but also maintaining them as clients.
There are many companies providing CRM software, and while they all tend to do things a little bit different, they’re all designed to compile data across different channels, ranging from managing basic contact information, to tracking social media posts which is designed to give the sales person an ice breaker to a conversation with a prospect or client. Some of the players in the space such as Zendesk, Inc. (NYSE: ZEN) and Pegasystems, Inc. (NASDAQ: PEGA), offer free trials, with services running upwards of $200.00 per month per user. Starting at that rate, you’ll find HubSpot, Inc.’s (NYSE: HUBS) basic services while SalesForce.com, Inc.’s (NYSE: CRM) “Unlimited Edition” will take you up to $300.00 per month.
In the end, they are all great tracking tools. The help management keep track of their sales people, and their sales people keep track of their prospects and clients. For the most part however, they focus more on sales team management and reporting, like email and phone call activity, and when to follow up, than actual selling.
Enter bBooth, Inc. (OTCQB: BBTH). bBooth has reinvented what a CRM, Lead-Generation tool should be in today’s video-centric social environment. Their service is built around their proprietary “Video-First” bNotifi technology, which places interactive video front and center in all customer and prospect communications. This is the missing piece to the CRM puzzle and bBooth is capitalizing on it.
During its incubation, bBooth CEO, Rory J. Cutaia didn’t set out to create another CRM product. He set out to re-invent what a CRM product should be, and has been recently named CEO of the Month by CIO Review, while bBooth, Inc. was named among the 20 most promising CRM solution providers for 2017 alongside the major, multi-billion dollar names in the industry mentioned above. But bBooth has something that none of the others have; bNotify.
bNotify is a land grab, but for the real estate on the screens of computers and mobile devices. In the battle for engagement of customers, consumers, members, and followers, bNotify is a powerful weapon. It is the first of its kind, “push to screen” technology which allows its users to push content of any kind, including text, graphics, photos, videos, and bBooth’s own propriety walk out style videos of which you can see examples of here. Most importantly, bNotify is interactive. You can now embed ecommerce capability, forms and documents that need completion, and so much more, right inside the videos, eliminating the need to open an attachment, complete, save, re-attach and send.
Are you hosting an event in your area? Select the audience and push it to their screen. They can RSVP, and even choose their main course with one click in the video.
Are you announcing a new product? Or entire product line? Push it to all your customers’ screens! Weather on mobile or desktop, there is no longer a need for a browser. Choose your item, or sign up for your service right within the bNotify interactive video. The technology is truly amazing.
bBooth, Inc. (OTCQB: BBTH) is posturing to become a major disruptor in the CRM space. With its proprietary bNotify software, and its listing among the 20 most promising CRM solution providers for 2017, it’s hard to imagine the majors not competing for it soon. bBooth, Inc. is a fully reporting company trading on the OTCQB market, with a current market cap of less than $10 million. It’s going to be interesting to see how quickly the company can ramp up and take the industry by storm.